Free Writing: Unleashing your Raw Ideas (part 2)
In this episode of the Sky Castle podcast we continue the conversation with Mark Levy, author of Accidental Genius: Revolutionize your Thinking through Private Writing. Looking at ways to think about differentiating your business using free writing as a technique.
Even Lego is tapping into the design brouhaha. Lego Serious Play encourages businesses to use Lego as a way to make meetings, feedback sessions, brainstorms, etc. more interactive, playful and productive. They encourage team members to get physical and use Legos to communicate ideas. I find this interesting on so many levels:
- You know “Design Thinking” type activities are in vogue when even toy companies are talking about it - the marketing wheels are clearly in high gear.
- Working with your hands to communicate ideas physically has been proven to work, and so embracing this in a low investment, easy way is nice.
- It also removes a lot of the trepidation people may have in communicating ideas visually or physically - for example, you hear consistently, “I’m not good at drawing,” but I doubt you’d hear, “I’m bad at Lego.” The playful nature is sure to help with this.
- Moving meetings into a state of play is a good idea. Play encourages a “flow”-like state by removing pressures and focusing on process.
Free Writing: Unleashing your Raw Ideas (part 1)
The entrepreneurs we work with need to think creatively about issues, come up with new ideas and work through problems. Often the decisions they make have to be made independently and privately. Finding the right solution means clearing your mind of the clutter but at the same time being open to the paradigm shifts that can come from linking random and unrelated thoughts. In a two part conversation, Mark Levy author of the book Accidental Genius: Revolutionize Your Thinking Through Private Writing takes us through the technique of Free Writing. A way of kick starting the idea generation engine through writing. Be prepared to try it out and unleash those sharp ideas from the recesses or your mind!
Guest: Mark Levy
http://www.levyinnovation.com/
Marketing strategist, illusion designer, and author of Accidental Genius: Revolutionize Your Thinking Through Private Writing. Mark is one of the nicest guys you’ll ever meet. Who absolutely understand what it means to Be Nice and Be Useful (Anyone who follows his twitter @levyinnovation stream could attest to that). He has an update to the book in the works that will include various writing techniques to problem solve, and generate content for books, blog posts, and tweets.
Other stuff mentioned: Penzu - A private free online journaling application. https://penzu.com/home
Turning Your Message into Money
What: If you’re an entrepreneur interested in exploring how you can advance your message, you’ll want to listen to the new episode of the Sky Castle Podcast. We speak with David Mathison: Media expert, high-tech entrepreneur, and author of the book Be the Media: How to Create and Accelerate Your Message…Your Way. He reveals how you can take something you’ve created and build it into an income-generating endeavor.
How: Go beyond using media, particularly social media, for a once-in-a-while marketing push. Stop waiting to be discovered and beholden to big media. Mathison advocates developing a more strategic approach, by building your platform and creating a fan base. Nurturing your audience through a variety of formats using readily available technology tools.
Why: There’s a lot of chitter-chatter about how social media can work magic for businesses. There is also a fair bit of information on the tools, the dos and don’ts but nobody really tells you how to pull it all together in a plan that’s designed to build more income generating opportunities as you grow, and gain support for your product or cause. The model presented can be integrated by anyone with a good idea.
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Links & Resources: You can get your own copy of BE THE MEDIA here.
The Long Tail 1000 True Fans, http://www.kickstarter.com/, http://www.fundable.com/
