Turning Your Message into Money

What: If you’re an entrepreneur interested in exploring how you can advance your message, you’ll want to listen to the new episode of the Sky Castle Podcast. We speak with David Mathison: Media expert, high-tech entrepreneur, and author of the book Be the Media: How to Create and Accelerate Your Message…Your Way. He reveals how you can take something you’ve created and build it into an income-generating endeavor.

How: Go beyond using media, particularly social media, for a once-in-a-while marketing push. Stop waiting to be discovered and beholden to big media. Mathison advocates developing a more strategic approach, by building your platform and creating a fan base. Nurturing your audience through a variety of formats using readily available technology tools.

Why: There’s a lot of chitter-chatter about how social media can work magic for businesses. There is also a fair bit of information on the tools, the dos and don’ts but nobody really tells you how to pull it all together in a plan that’s designed to build more income generating opportunities as you grow, and gain support for your product or cause. The model presented can be integrated by anyone with a good idea.

http://feeds.feedburner.com/skycastlepodcast

Links & Resources: You can get your own copy of BE THE MEDIA here.

The Long Tail 1000 True Fans, http://www.kickstarter.com/, http://www.fundable.com/